Wednesday, December 17, 2008

More Than Good Looks

Graphic Design in Today's Economy

As you probably know, the economy has been in a recession since December of 2007. However, during these difficult times good design can actually stimulate growth in your personal venture. As a business owner, you can recreate your promotional pieces.

Send out postcards or newsletters to new and old customers. Remind them that you are still in business by updating them with changes that you have made such as new services you now offer or new staff members. 

If you want to eschew tradition, save money on stamps, or just promote green business practices, e-mail is a great tool to keep in contact with your customers. Focus your e-mail campaigns on the topic that's on everyone's mind: money. What better way to rekindle your customers' interest than through a printable coupon? 

Design is a great utility for small businesses. Not only can you look professional, but you can get in touch with old customers and encourage people to see what you can offer them.